The D&L Blog

As the D&L Trail expands through the Anthracite Region and Lehigh Valley, the influx of activity will generate positive economic impact on more businesses and communities. Designed for local businesses, municipal leaders, and neighborhood groups, this webinar series will prepare you for the 2022 trail season! Join us on Zoom in January and February to learn how to tailor your business and community plans to maximize visibility to trail-goers and offer experiences that keep them coming back.

In the first session, we will explore economic development in trail communities. In the second and third webinars, we will provide a foundation in social media strategy followed by an advanced session on Facebook and Instagram advertising. In the last session, we will discuss best practices for trail businesses.

This Delaware & Lehigh National Heritage Corridor webinar series was made possible by funding from the Appalachian Regional Commission and Pocono Forests and Waters Conservation Landscape and will be led by Eastwick Solutions, a planning consulting firm in Southeastern Pennsylvania (for sessions one and four) and Hello Social Co., a boutique social media agency founded by a Northeastern Pennsylvania native (for sessions two and three).

• January 31 at 6:30pm: Supporting Economic Development Along the D&L Trail. Register here to Join Us on Zoom.

• February 2 at 8am: Social Media Strategy for D&L Trail Friendly Businesses. Register here to Join Us on Zoom.

• February 9 at 8am: Advertising on Facebook and Instagram for D&L Trail Friendly Businesses. Register here to Join Us on Zoom.

• February 14 at 8am: Best Practices for D&L Trail Friendly Businesses. Register here to Join Us on Zoom.