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By Miranda Alvarez, Community Engagement Manager
As we get closer to fully connecting the D&L Trail and continue to grow the organization, we recognize we have to prepare for growth. In late 2019, our Board of Directors and staff took the time to survey the strengths of staff and the organizational structure. The search included finding opportunities for team members to grow professionally. Additionally, leadership wanted to proactively prepare for a shift in the organization’s focus. It is with this in mind that the D&L proudly announces the promotions of Claire Sadler and Brian Greene.
Hired in 2014 for the position of Conservation Coordinator, Claire has demonstrated a dedication to grow with the organization. From her most recent position as Director of Trails & Conservation, Sadler has been promoted to Deputy Director—a new role at the D&L. In this role, Claire continues to work closely with the Trails Department and Lehigh Valley Greenways. However, recognizing her leadership capabilities and interpersonal skills, the role of Deputy Director increases her managerial responsibilities. Sadler will take a greater role in matters involving operations, human resources, budgeting and grant management.
With Sadler’s promotion, the D&L’s Executive Director, Elissa Garofalo, and Board saw it imperative to simultaneously fill the role of Director of Trails & Conservation. Acknowledging his skills in assessing data to move the organization forward, Brian Greene was offered the role. In this role, he will oversee all trail related staff and programs including Trail Tenders, Tail on the Trail, and trail construction.
“Time and time again, associates note the passionate professionals we have on staff,” said Elissa Garofalo, Executive Director. “The board and I are gratified to acknowledge the integrity and positivity of these two burgeoning leaders.”
These promotions position the D&L to further grow. Likewise, this prepares us for future transitions, including a shift in organizational focus. With progress on the trail moving along, the Trail Department now looks to serve as the D&L Corridor’s concierge, rather than simply a team working on trail development. This shift serves to better fulfill the elements of the D&L’s mission that prioritize economic development, preservation, and widespread celebration of the D&L Corridor’s history. Now, the organization will increase time spent on driving visitation to the five county region and its surrounding Trail Friendly Businesses and Towns.